Mercedes-Benz

Quality

Since its inception, Mercedes-Benz had a reputation for quality and durability. Objective measures looking at passenger vehicles such as J.D. Power surveys demonstrated a downturn in reputation in this area in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J.D. Power. In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place, surpassing quality leader Toyota and earning several awards for its models. For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, now in fourth place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant. As of 2009, Consumer Reports of the United States has changed their reliability ratings for several Mercedes-Benz vehicles to "average," and recommending the E-Class and the S-Class.

Business alliances (Studebaker-Packard Corporation)

In 1958 Mercedes-Benz entered into a distribution agreement with the Studebaker-Packard Corporation of South Bend, Indiana (USA), makers of Studebaker and Packard brand automobiles. Under the deal, Studebaker would allow Mercedes-Benz access to their U.S. dealer network, handle shipments of vehicles to those dealers, and in return receive compensation for each car sold. Studebaker also was permitted to use the German automaker’s name in its advertisements, which stressed Studebaker's quality over quantity.

When Studebaker entered into informal discussions with Franco-American automaker Facel Vega about offering their Facel Vega Excellence model in the United States, Mercedes-Benz objected to the proposal. Studebaker, which needed Mercedes-Benz distribution payments to help stem heavy losses, dropped further action on the plan.

Mercedes-Benz maintained an office within the Studebaker works in South Bend from 1958 to 1963 when Studebaker's U.S. operations ceased. Many U.S Studebaker dealers converted to Mercedes-Benz dealerships at that time. When Studebaker closed its Canadian operation and left the automobile business in 1966, remaining Studebaker dealers had the option to convert their dealerships to Mercedes-Benz dealership agreements.

Production

Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in:
Argentina(buses, trucks and the Sprinter van. The first factory of Mercedes-Benz outside of Germany)
Austria (G-Class)
Bosnia and Herzegovina
Brazil (buses, trucks, C-class passenger cars (export only), established in 1956)
Canada
China
Egypt
Ghana (buses, trucks, taxis)
Hungary (construction of a new plant in the country announced on June 18, 2008, for the next generation A- and B-Class)
India
Inonesia
Iran
Malaysia
Mexico
Nigeria (buses, trucks, utility motors and the van Sprinter)
South Africa
South Korea (Mercedes-branded Musso and MB100 models manufactured by SsangYong Motor Company)
Thailand
Turkey
United Kingdom (The SLR sports car is built at the McLaren Technology Centre in Woking).
USA